Unleash the Power of Lead Generation: 10 Proven Formulas That Deliver Results

Article by Jonathan Bomser | CEO | AccountSend.com

"If it's not over until I win," says Les Brown, a motivational speaker. Let's embrace this winning spirit as we dive into the exciting world of lead generation. Discover the potential of powerful lead generation strategies with AccountSend and watch your business soar to new heights.

DOWNLOAD THE LEAD GENERATION FORMULAS INFOGRAPHIC HERE

Foster Daily Connections

Set aside 30 minutes each day to connect with as many people as possible - whether in-person, online, or via email. These moments of outreach can spark conversations and recommendations that open doors to potential leads.

Harness the Power of Social Media

Ensure your business is alive and active on social media. Posting relevant content about your business at least twice per week can boost your visibility and engagement, driving leads your way.

Build or Buy a Prospect List

Create your prospect list by tapping into your existing networks or use credible data from platforms like AccountSend.com. These databases provide access to decision makers in your field, paving the way for targeted marketing efforts.

Freebies Can Generate Leads

Offer free advice or ideas that showcase your expertise. While many will appreciate the free resources, around 10% might seek your services, proving the value of this approach.

Consistent Communication is Key

Email your network regularly with articles, advice, and business improvement recommendations. This not only keeps you in their minds but also positions you as a valuable resource.

Education Over Immediate Sales

The urge to immediately close a sale can be strong. However, patience pays off. Focus on educating your audience about your industry and the value your business offers. In the long run, this approach builds trust and attracts quality leads.

Advertise Smartly

Utilize various advertising platforms such as Facebook, Google Ads, or TikTok. The goal isn't to break the bank but to strategically target the right audience for your business.

Ask for Referrals

Don't shy away from asking your satisfied clients, friends, and family for referrals. A simple, genuine request like, "We're looking to expand. If you know anyone who could benefit from our services, we'd appreciate a recommendation" can work wonders.

Explore New Outlets

Venture into platforms and experiences you've previously overlooked. Post on LinkedIn, attend a trade show, or write a company-focused email if you haven't done so yet. Exploring different avenues can uncover unexpected leads.

The Power of Follow-up

Never underestimate the importance of a timely follow-up. Whether it's a response to a query or a follow-up marketing email, this attention to detail can make the difference between a lost opportunity and a successful lead conversion.

Remember, a famous Wall Street banker once said, "The best thing next to a 'yes' is a quick 'no'". Embrace rejection as a step closer to your next "yes". By incorporating these lead generation formulas into your strategy, you can accelerate your journey towards winning in the world of business.