Forbes Capital Solutions increased new business by 39% in 3 months
“Someone's opinion of you does not need to become your reality."
- Les Brown
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PROBLEM
Forbes Capital Solutions was struggling to find new clients and prospects for their newest merchant services program. They wanted to connect with owners, founders, CEO's, CFO's and other decision makers to show them the cost reduction savings of using their merchant services. They were paying for leads from Facebook Ads and Google Ads. They were expensive and unreliable. They need a cost efficient marketing solution that was quick and easy to manage.
SOLUTION
A big problem with email delivery is getting emails to the inbox. They came to us at AccountSend.com. We recommended they use Instantly.io to send emails. They opened 25 new email accounts on Gmail, Yahoo and Outlook. They connected the email accounts to Instantly.io. They were able to send in rotation over 900 emails a day.
Forbes Capital Solutions bought B2B decision maker data from AccountSend.com. They emailed them with a 5 part educational series about their merchant services capabilities. They limited emails to 2 emails per month to each recipient with a CTA (Call to Action) to visit the website and learn more. It was a very "soft sell" strategy.
On their website they had an embedded calendar booking widget from OnceHub.com where potential clients could schedule time with a rotation of their sales team.
RESULTS
Within the first 2 emails sent they received multiple meetings from 30 new potential merchant processing clients. Within 3 months they had their sales team calendars booked solid.
JonathanBomser
Don Naughton
