10 lead generation formulas that just plain work

“Say to yourself... It's not over until I win!"
- Les Brown

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1. Take 30 minutes a day and connect with as many people as you can. It can be in person, online, via email. Simply reach out and connect... recommendations come from everyday moments.

2. Post on all of your social media atleast 2 times per week with pertinent information about your business.

3. Build your prospect list or buy credible data of decision makers in your field from AccountSend.com

4. Offer free ideas and advice. Most will simply take the freebie, but 10% will take you up on your services.

5. Email your network consistently articles, advice, recommendations for improving business.

6. Don't always immediately go for the closing of a sale. Educate. Educate. Educate. If you show people why your industry works to help build business they will go for you first.

7. Promote, advertise and market your services via various advertising sources such as: Facebook, Google Ads, TikTok. You don't have to spend a fortune. You just need to target the right people.

8. Ask for referrals from your happiest clients and your close network of friends and family. Don't guilt trip them... just ask. Say something genuine such as "We're looking to expand our business. If there's anyone you know or hear of I'd appreciate it if you'd please recommend us."

9. Explore outlets you never thought would work for you. If you've never posted on Linkedin... do it. If you've never attended a conference or tradeshow... do it. If you've never written an email about you and your company... do it. Try everything.

10. The tried and true ... follow up... follow up... follow up. Never forget to either follow up with someone who has asked you a question. Always follow up with marketing such as email and phone calls even if someone did not respond. A famous wall street banker once said "the best thing to a yes is a quick no". Go for the "no" and you won't need to think about it again because you will get a few "yeses".

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